Sunday, October 7, 2012

Selling eBooks

Selling eBooks:

Publish your ebook on one of the many ebook platforms available. These include Amazon's Kindle, BN's Nook, Apple's iPad and Sony's Reader. Submit your ebook to each of them yourself. Or use a service that converts your book into the proper format for each reader, and submits them for you. One such service is Smashwords, which takes a percentage of your profit and also allows you to offer your ebook for free. Lulu has a similar service. You have to use a service like Smashwords or Lulu to get into Apple's iBookstore. Sell ebooks as PDFs or Word documents from your own website, or through a third-party site such as Clickbank or Scribd.

POD publishers handle all the details for you such as editing, book cover, ISBN and typesetting, with packages ranging from $500 to more than $5000. You can purchase your own International Standard Book Number, a 13-digit commercial book identifier, for about $125 from R.R. Bowker. Publishers will make your book available at Amazon and other online stores. Such companies include CreateSpace, Lulu, iUniverse, AuthorHouse, Issuu,, and Edocr. Other POD companies aimed at the Christian and religious markets include ACW Press, Bethany Press and Xulon Press. Lulu and CreateSpace allow you to upload your book for no upfront fees. Both take a percentage of each book sold.

Form a publishing company for maximum control, using POD only to print the book. You make more money if you go this route, though it involves more work. Lulu and CreateSpace are printer options. Some self-publishers opt to go directly to Lightning Source. You'll have a learning curve and some upfront fees, including buying your own block of ISBNs. Many authors find that it's worth it. Working directly with Lightning Source results in a lower print price per book. The company also provides ebook formats.